

If you're fresh out of beauty school — or coming back into the game after time away — you’ve probably already learned one hard truth:
No one is going to build your clientele for you.
You might be struggling to put yourself out there, unsure how to promote without sounding pushy, or feeling totally overwhelmed with where to start.
That’s exactly why this guide was created.
Booked, Not Broke walks you step-by-step through the exact strategies that helped Guadalupe Plamondon go from zero to a fully booked schedule — in just weeks, not months.
It’s not about flashy branding or paid ads. It’s about getting real people in your chair right now, keeping them coming back, and building buzz that spreads like wildfire.




A simple, repeatable method to bring 3–5 new clients into your chair in just 7 days — even if you’re brand new in town.

Use easy DM messages, post ideas, and templates that feel authentic — not awkward or pushy.
Learn how to turn first-timers into loyal clients who rebook and rave about you to their friends.

Build buzz on purpose with word-of-mouth tools that make it easy (and rewarding) for clients to promote you.

Stay organized with a first-time client checklist, daily planner, and post ideas that save you hours of guessing.
Lupe Plamondon is a working hairstylist and mentor who’s walked the path you’re on right now. After relocating to a brand-new town with zero clients, she built a full book in just a few weeks — and now she’s sharing the exact steps that got her there.
Her passion? Helping new and returning stylists go from overwhelmed and underbooked to confident and consistently busy, without spending years stuck in trial-and-error.